Examining the psychological biases and motivation problems that get in the way of making wise decisions / Analyzing the power of group dynamics in mitigating or exacerbating the counterproductive effects of psychological biases / Studying the behavioral limitations that make it difficult for people to pay attention to the right information at the right time / Understanding how choice contexts act as barriers to successful decision-making / Aligning customer and employee actions with your organizational goals / Identifying your organization’s specific behavioral challenges and exploring potential solutions / Influencing the behavior of organizational stakeholders / Exploring roadmaps that incorporate behavioral economics into everyday work
Dr. Robert Piret, a distinguished speaker and expert in a multitude of disciplines, has had a remarkable career journey that encompasses a diverse range of expertise. While initially focusing on areas such as Strategy, Finance, International Management, and Leadership, Dr. Piret made a significant transition to delving into the captivating realms of Human Neuroscience and Cognition, Neuro-Behavioral Economics, Knowledge Management, Technologies for Customer Centricity, Philanthropy, Social Entrepreneurship, and Media Management.
With a wealth of experience, including roles as a professor at ESCP Europe and Sciences Po in Paris, France, Dr. Piret brings over 35 years of invaluable insight from his extensive experience in strategic and organizational consulting across the technology-intensive and information-intensive sectors. His background includes noteworthy positions such as Co-Director General of the Fondation Tocqueville and Senior Advisor to the Prince Albert II of Monaco Philanthropy Roundtable. Moreover, Dr. Piret has played pivotal roles in startup companies within the technology, service, and media industries, contributing significantly at the Board of Director level.
Dr. Piret’s academic accomplishments are equally impressive, holding a PhD in Strategy and Organization from UCLA, an MBA from MIT Sloan, a Master of Science in Chemical Engineering from MIT, and a Bachelor of Arts in Applied Mathematics from Brown University. His expertise culminates in the field of Neuro-Behavioral Economics, where he delves into understanding and eliciting choice and behavior, from employees to customers, to drive organizational success and growth.
Through his program on Neuro-Behavioral Economics, Dr. Piret provides valuable insights into how people think and make choices, incorporating psychology, economics, organizational behavior, and neuro-sciences. By understanding the subtle forces that influence decision-making and change at both organizational and consumer levels, Dr. Piret equips senior executives with the knowledge and tools to leverage neuro-behavioral economics in engaging customers, strengthening brands, enhancing employee productivity and well-being, and fostering outcome-driven decision-making and change management.
Participants in Dr. Piret’s program can expect to gain a structured understanding of scientifically-demonstrated human behaviors, allowing them to apply these insights effectively in their business strategies. By leveraging modern developments in behavioral and neuro-economics, executives can enhance their organization’s ability to influence behavior ethically, design products and services that create value, and lead user-oriented decision-making processes, ultimately driving organizational growth and success.
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