How To Be Heard, Sound Business
Julian Treasure is an extraordinary speaker, author, and entrepreneur, known worldwide for his pioneering work in the power of sound. Since 2003, Julian has been exploring the incredible potential of sound in both individuals and organizations, bringing to the fore lessons that can influence positive change in various aspects of life.
Following a career in marketing and publishing, Julian founded The Sound Agency, a global consultancy whose groundbreaking work with some of the world’s leading brands, have altered the role that sound plays in spaces like offices, retail outlets, and more. These spaces have witnessed incredible improvements like diminished crime occurrences, happier customers and employees, which altogether lead to higher sales figures. An expert in the field, Julian’s book, Sound Business, is a masterpiece in the world of audio branding and has proven time and again that sound can and will enhance any company’s prospects.
However, Julian’s ambition transcends commercialism, and his undying passion for improving the world’s listening and speaking skills further underscores his valuable contributions. His invaluable insights into conscious listening and powerful speaking have manifested in How To Be Heard- an award-winning book. His reputation has been lauded internationally with a total of five TED talks and eight TEDx talks with an accumulated 120 million views (with one placing among the seventh most-viewed all-time TED Talk), along with well-received appearances on TV shows, global podcasts, and interviews with publications like Time Magazine, The Economist, and GQ.
Julian’s keynote speeches and workshops have wholly impacted various organizations and industries worldwide, from banks, architects, and media, to manufacturing, healthcare, and retail, to name a few. Remarkably, his unique approach has earned him Toastmasters International’s widely-coveted Golden Gavel award, and he has garnered further recognition from the International Listening Association.
A Fellow of the Royal Society of Arts and Worshipful Company of Marketors Liveryman, Julian has charismatically shared his insights with people throughout the world from his home in Orkney, Scotland, leaving an indelible mark on the world in the process.
Julian has spoken all over the world for clients including PWC, Goldman Sachs, Shure, Kohler, Million Dollar Round Table (opening talk on main stage to 11,000 people), Adobe, SAP, Google, the Presidents Summit, Rokt, Swiss Economic Forum and Johns Hopkins Hospital.
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