James McCrae

JAMES McCRAE: THE CREATIVE EXPRESSION & MINDFULNESS GUIDE

4x Published Author, Poet & Creative Strategist Whose Viral Poem “Instructions Before Visiting Earth” Has Reached More Than 100 Million People

James McCrae is a four-time published author, poet, creative strategist, and certified meditation teacher who helps people and brands unlock their authentic expression and higher purpose.

With decades of experience across creative disciplines and industries—from advertising and design to social media, poetry, speaking, and coaching—James brings together creativity, mindfulness, intuition, and self-expression in a distinctive body of work.

As the founder of Sunflower Club, a global creative community, James hosts open mics and workshops that help people awaken their inner artist. His latest book, The Art of You, is a guidebook for reclaiming creativity.

His viral poem “Instructions Before Visiting Earth” has been read, watched, and shared by more than 100 million people and translated into multiple languages.

WHAT MAKES JAMES EXTRAORDINARY

Author, Poet & Creative Voice

James is a four-time published author whose work explores creativity, consciousness, identity, and authentic expression.

His poetry has been published by American Journal of Poetry, Thought Catalog, and New Millennium Writings. His latest book, The Art of You, is a guidebook for reclaiming creativity.

His poem “Instructions Before Visiting Earth” became a global viral phenomenon, reaching more than 100 million people through reading, watching, and sharing.

Creativity, Mindfulness & Intuition

A certified meditation teacher, James integrates mindfulness practices and Zen philosophy into his work.

He helps people access intuition, reconnect with their inner voice, and use writing and creative expression as tools for self-discovery and transformation.

His work brings together:

• Writing and mindfulness
• Intuition and subconscious intelligence
• Creativity and authentic expression
• Emotional release through art
• Inner awareness and self-discovery

Social Media & Viral Creativity

James has built an audience of more than 500,000 followers on Instagram at @wordsarevibrations through memes and short-form writing.

After mastering the art of viral content, he created Meme School, a virtual class exploring the art and science of making memes and writing for social media.

Creative Community Leadership

James is the founder of Sunflower Club, a global creative community built around writing, art, expression, and connection.

Through open mics and workshops, he creates spaces for people to awaken their inner artist and explore their creative voice.

Brand Strategy Experience

James previously worked as a brand strategist with companies and startups including:

Target, SONY, Microsoft, Organic Valley, and United Healthcare

He helped organizations define their mission and vision and has experience spanning advertising, design, branding, social media, speaking, and coaching.

Featured By

Vogue · SXSW · Coachella · HuffPost · Creative Mornings

HIS MESSAGE: REMEMBER WHO YOU ARE—AND EXPRESS IT

At the heart of James’s work is an invitation to reconnect with what exists beneath the noise: creativity, intuition, awareness, and authentic expression.

His viral poem “Instructions Before Visiting Earth” captures this philosophy through a meditation on the human experience—the distractions that cause us to forget ourselves, the inevitability of love and loss, the importance of inner awareness, and the freedom that comes from learning to let go.

Through writing, meditation, creativity, and mindfulness, James helps people slow down, listen inward, and access ideas, emotions, and intelligence that often sit beneath the surface.

FEATURED POEM — over 100M views

Instructions Before Visiting Earth  

In the event that you wake up
and find your soul separated from source
and manifest into material form, don’t panic.
Your condition is only temporary.

You have been selected for the opportunity
of human incarnation.

This 3D simulation is designed
to break up the monotony of eternity
by giving you a fully immersive experience
as a distinct ego identity.

Your body will serve
as your physical avatar
as you navigate a dense and dramatic reality.
There will be many distractions
causing you to forget your true nature and origin.
You will experience a range of emotions
from joy to loneliness to despair.

But remember – no matter
what trials and traumas you encounter,
your soul remains perfectly safe.

At times you may feel lost or afraid.
This is totally normal.
If you ever need guidance,
simply slow down your busy mind
and bring your awareness
to the quiet place
inside yourself.

On this planet, nothing is permanent.
People and things will come and go.
You will fall in love and form sentimental attachments
only to lose everything you hold dear.

So cling to nothing too tightly, even yourself,
and when it’s time to let go, let go with grace,
for nothing is owned, only borrowed.

As you walk among
the people on the planet,
try to be a good guest.
Tread lightly. Remember
that you are only visiting.
Don’t make a mess.
Listen more than you speak.
Give more than you take.

Don’t keep your soft heart
locked inside a glass cage,
protected from wear and tear.

You’ll never make it out alive
and time passes quickly.
So come back with some battle scars
and good stories to tell.

SPEAKING TOPICS

✅Writing + Mindfulness Workshops / Guided meditations and writing rituals to unlock intuition and expression.

✅Intuitive Problem Solving / Access subconscious intelligence to unlock new solutions in creativity, business, and life.

✅Healing Through Expression / A somatic practice of alchemizing and releasing energy and emotions through writing and art.

✅The Art of Social Media / Growing an audience online with creativity and purpose.

✅Brand Alchemy / Crafting an authentic personal brand in the age of AI and algorithms.

WHY BOOK JAMES McCRAE

James brings together decades of experience across creativity, writing, poetry, mindfulness, brand strategy, social media, speaking, and coaching.

His work moves between the inner and outer dimensions of creativity—from meditation, intuition, and personal expression to viral content, audience building, and brand strategy.

As a four-time published author, certified meditation teacher, founder of a global creative community, and creator whose work has reached more than 100 million people, James offers a perspective rooted in both creative practice and lived experience.

He helps audiences reconnect with their creativity, access their intuition, express themselves authentically, and bring greater awareness and purpose to their work and lives.

READY TO BOOK JAMES McCRAE?

Bring James’s unique perspective on creativity, mindfulness, intuition, authentic expression, and the art of reaching people through meaningful ideas to your next conference, corporate event, leadership gathering, workshop, or creative program.

📧 Email: contact@presbourgspeakers.com
📞 US: +1-929-589-1440
📞 International  +33.7.84.18.80.44 (both numbers available on WhatsApp Business)

Contact us today to discuss your event and check James McCrae’s availability.