Candace Nelson

An extraordinary entrepreneur known for her trailblazing ventures in the culinary world, including co-founding Sprinkles, the world’s first cupcake bakery and ATM. With her upcoming book, “Sweet Success: A Simple Recipe to Turn Your Passion into Profit,” she shares her personal journey and actionable tools to empower a new generation of changemakers in transforming their dreams into thriving businesses.

Books

Sweet Success

The Sprinkles Baking Book

Language (s)

English

Travels From

Los Angeles, CA

Engagement Fee

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Biography

Candace Nelson is a serial entrepreneur, bestselling author, and Guest Shark on ABC’s Shark Tank, renowned for co-founding Sprinkles, the world’s first cupcake bakery and Cupcake ATM.

Candace left a successful corporate career to follow her passion for baking. In 2005, she opened the doors to Sprinkles Cupcakes, sparking a global cupcake phenomenon and establishing herself as an innovator in the food industry. After a successful sale to private equity in 2012, Candace ventured into the pizza industry, pioneering Pizzana, an innovative Neapolitan pizza concept leading the third wave of pizza in the US. Pizzana has received the prestigious Michelin Bib Gourmand and 50 Top Pizza awards and has been credited with inspiring a pizza renaissance in Los Angeles.

Candace’s book on entrepreneurship “Sweet Success: A Simple Recipe to Turn Your Passion into Profit”, published in October 2022, reached #4 on the Wall Street Journal bestseller list. Her debut book, “The Sprinkles Baking Book,” is a New York Times bestseller. She is a regular small business contributor to the Wall Street Journal and has written for Fortune, Inc. Magazine, and Nation’s Restaurant News on branding, startup funding, and the future of restaurants.

Candace is an active angel investor and a principal in CN2 Ventures with her husband, Charles Nelson, investing in early-stage consumer companies.

Candace captivates audiences with her entrepreneurial journey, offering inspiration for others to lead with authenticity, build brands that resonate, and turn failure into success. Her expertise, relatability, and engaging presence make her a highly sought-after speaker.

Candace resides in Los Angeles with her husband and two sons.

Candace Nelson in Action

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Testimonials

“Candace Nelson’s talk was incredibly inspiring and motivating. Her journey from starting Sprinkles to becoming a successful entrepreneur is truly remarkable. I left the event feeling empowered and ready to pursue my own passions.”

“Listening to Candace Nelson speak was a game-changer for me. Her insights on innovation and entrepreneurship in the culinary world were eye-opening. I gained valuable knowledge and practical advice that I can apply to my own business endeavors.”

“Candace Nelson’s talk on building a brand was insightful and informative. Her experiences with Sprinkles and Pizzana provided valuable lessons on establishing a strong brand identity and creating a loyal customer base. I highly recommend hearing her speak.”

“Candace Nelson’s talk on the power of creativity in business was captivating. She shared unique strategies and approaches to foster creativity within an organization, which I found incredibly valuable. Her talk left me inspired to think outside the box and embrace innovation.”