Barry Krause

Transforming brands into media powerhouses through innovative live content. Pioneering authentic engagement and storytelling in the digital age.

Suggested Topics

The Future of Branded Content: Transforming Brands into Media Companies / Innovative Strategies for Live Streaming and Audience Engagement / Navigating the Digital Revolution: Lessons from Traditional Advertising / Creating Authentic Brand Experiences Without Traditional Product Placement / The Role of Experimental Content Studios in Modern Marketing / Winning the “Burger Wars”: Insights from Iconic Advertising Campaigns / Harnessing the Power of Celebrity Partnerships in Brand Storytelling / From Traditional to Digital: Evolving Advertising Strategies for the Modern Age / Building Brand Loyalty Through Interactive and Live Content / The Intersection of Technology and Creativity in Brand Marketing

Books

Language (s)

English

Travels From

Chicago, IL

Engagement Fee

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Biography

Barry Krause is a visionary in the world of advertising and branded content, renowned for his innovative approach to transforming brands into media powerhouses. As the founder of “Live Lab,” a groundbreaking live and streaming experimental brand content studio, Krause has redefined how companies engage with audiences by creating their own live-streaming branded video content.

With a storied career in traditional advertising, Barry Krause has held prestigious positions such as CEO of Publicis in New York, President of JWT Chicago, and CEO of Persuasion Arts and Sciences. His strategic acumen was instrumental in guiding McDonald’s through the intense “Burger Wars” and orchestrating the iconic Subway “Jared” campaign, demonstrating his ability to create compelling narratives that resonate with consumers.

Krause’s latest venture, Live Lab, exemplifies his commitment to innovation. One of the studio’s pilot projects, the Kenmore shows, earned him a CES International Innovation Award. This project, running five nights a week, showcases celebrity chefs and guests using Kenmore and Craftsman products, fostering authentic engagement without relying on traditional product placement.

Barry Krause’s dynamic approach to branded content offers a blueprint for businesses eager to harness the power of live streaming and authentic engagement. His work not only captivates audiences but also sets a new standard for how brands can connect with consumers in a digital age. Discover how Krause’s revolutionary strategies can elevate your brand to new heights.

Barry Krause in Action

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Testimonials

“Barry Krause is a visionary leader in the world of advertising and branded content. His innovative approach to transforming brands into dynamic media entities has revolutionized how companies engage with their audiences. Barry’s ability to craft authentic and compelling narratives sets him apart as a true pioneer in the industry, consistently delivering exceptional results and inspiring those around him to think creatively and strategically.”